Southface Institute is an Atlanta-based nonprofit that works with communities, builders, and the green workforce to develop tangible green-building solutions.
Bioretention Educational Signage
Researched, wrote, and designed the content for this set of signs at Southface Sarasota. I aimed to make it kid-friendly, while still talking on important and sometimes confusing topics.
Visionary Dinner
Designed the event identity for the Visionary Dinner — including the logo, program and digital materials, and a swag cookbook. Worked with vendors to produce all printed collateral.
Newsletter Revamp
A refresh of the historically text-focused Southface newsletter with new callout buttons and in-text links led to a substantial increase in email engagement. Clicks on the newsletter increased by 2x and once in they engaged with content 4x more than before.
Old | New
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The Peel Podcast
Listen to simply the zest sustainability podcast in Florida.
Bioretention Educational Signage
Researched, wrote, and designed the content for this set of signs at Southface Sarasota. I aimed to make it kid-friendly, while still talking on important and sometimes confusing topics.
Visionary Dinner
Designed the event identity for the Visionary Dinner — including the logo, program and digital materials, and a swag cookbook. Worked with vendors to produce all printed collateral.
![](https://freight.cargo.site/t/original/i/21921fd9cded32882600ae4d3e12107202f72fc81f8ab96831c8e2aa0ca68043/Visionary-Dinner-2021-Program-Spread.png)
![](https://freight.cargo.site/t/original/i/94813747cfbaa75e8f30ee97924399138d715afd5399505ab3316c4dd9b9e4a0/IMG_7794-2.jpg)
![](https://freight.cargo.site/t/original/i/f620688e7b1072d165aa0004bd537585aa403339518e4c31da27f83bd0d34fb8/Slide-10-ROS.png)
![](https://freight.cargo.site/t/original/i/ef1acc4b027b55394b078ba3ebed5fac991424bbdf038cbb203f98a04d028d33/Screen-Shot-2022-06-05-at-9.55.55-AM.png)
![](https://freight.cargo.site/t/original/i/661e8741043231eec1cf2c938f860edf665b862c6deac932a873d8199351c28e/Vis-Din-Cookbook.png)
Newsletter Revamp
A refresh of the historically text-focused Southface newsletter with new callout buttons and in-text links led to a substantial increase in email engagement. Clicks on the newsletter increased by 2x and once in they engaged with content 4x more than before.
Old | New
![](https://freight.cargo.site/t/original/i/e8701833616d43f4a4e670aff078af95c8d4c6b9c0755c64d30f437a8c4fa362/Email-Newsletter.png)
The Peel Podcast
Listen to simply the zest sustainability podcast in Florida.
![](https://freight.cargo.site/t/original/i/5bb2a44b4b9676b0318aa34b637ddc42e03ebe1e783104362419fa40a8d592b7/The-Peel.png)
![](https://freight.cargo.site/t/original/i/2b8afd657f94b336cc999384bffad1e498b6c89ffed88062f186fe1937735f31/283919020_5298309220191614_8113279397121465018_n.png)