Southface Institute Rebrand
Southface Institute is the north star for sustainable building expertise but was suffering from a lack of relevancy in the crowded service provider / nonprofit space. I led the creative vision for this identity rebrand, refining typography, color, photography, and web design — creating a cohesive brand system that scales across all marketing collateral.
Davis Foster: Project Lead & Lead Web / Brand Designer
Fang Yeh: Web Design Intern
Tricia Young: Copy & Strategy
ATLARGE: Implementation, Coding, & Strategy
Davis Foster: Project Lead & Lead Web / Brand Designer
Fang Yeh: Web Design Intern
Tricia Young: Copy & Strategy
ATLARGE: Implementation, Coding, & Strategy
Branding Identity
Decisions were made early on to use bold colors (reminiscent of hi-vis gear), architectural elements, and an emphasis on rounded corners to help soften the often dense technical information our site holds.
Branding Identity
Decisions were made early on to use bold colors (reminiscent of hi-vis gear), architectural elements, and an emphasis on rounded corners to help soften the often dense technical information our site holds.
Primary Colors
Forest
CMYK: 90, 45, 70, 42
RGB: 3, 77, 66
HEX: #034D43
Hi-Vis
CMYK: 21, 0, 76, 0
RGB: 212, 232, 97
HEX: #D4E861
Green Roof
CMYK: 90, 45, 70, 42
RGB: 3, 77, 66
HEX: #034D43
Steel
CMYK: 2, 2, 3, 0
RGB: 247, 245, 242
HEX: #F7F5F2
Secondary Colors
Plumb LineCMYK: 49, 83, 44, 26
RGB: 115, 58, 86
HEX: #733A56
Sarasota Bay
CMYK: 100, 82, 13, 2
RGB: 0, 71, 145
HEX: #034D42
IAQ Blue
CMYK: 16, 0, 3, 0
RGB: 211, 237, 244
HEX: #D3EDF4
Mass Timber
CMYK: 11, 14, 21, 0
RGB: 224, 212, 196
HEX: #E0D4C4
Icons
Icons were designed minimally to fit into stat storytelling moments and be easy to interpret at all sizes.
Web Design
The site was updated from the ground up to be action-oriented and easier to navigate around, both on mobile and on desktop. Content was severely trimmed and fine-tuned to align with our new direction.See the site>>
Print & Digital Collateral
Collateral is still developing as we grow into our new branding so stay tuned for more.
