Davis Foster
Scribble basis-01.png

'Scribble on Me' Campaign

'Scribble On Me' Campaign

Brand Development, Identity,

With Studio 2058 recently created, I wanted to start interacting with UF students and figuring out what would engage them outside of the normal flyering campaigns common on campus.

To do this, I created the 'Scribble On Me' interactive campaign. It asked students to doodle on a piece of paper underneath one common theme. Its goal was to collect user-created content for our startups and to show students that creativity is inherent and isn't something that only exists inside classroom walls.  The campaign drew on our established scribble theme and branding.

I created one interactive poster for each of our startups to be hung up on bulletin boards and taped on tables across the school.

Bearbottom Clothing

Queer Stories of the Dixie South

 Two variations were created to target our biggest pulls, the College of Journalism and Communications and the Art College

Two variations were created to target our biggest pulls, the College of Journalism and Communications and the Art College

The campaign has worked tremendously and we have to keep replacing these around campus because they get filled up so quickly. To fulfill our campaign's goals, if we achieve grant funding from Proctor and Gamble, we plan to turn people's creativity into actual results, creating a special item (such as Bearbottom shorts with bear scribbles on them) that would showcase people's drawings and lead people to 2058.

Results